1. It's easy to make subjective assumptions when doing relevant investigations

很多經(jīng)營者在選擇兒童水上樂園項目的時候，一旦發(fā)現(xiàn)新的項目，體驗之后感覺還不錯的話，會立刻決定購買，但項目投入到場地運營之后，卻沒有達到預期的效果，并沒有想象的那樣受關(guān)注和歡迎。這是因為經(jīng)營者的選擇全是自己的主觀臆斷，而沒有從消費者的角度考慮分析，項目的選擇要考慮周邊的消費水平以及游玩者的習慣愛好等問題。

When many operators choose the children's water park project, once they find a new project and feel good after the experience, they will immediately decide to buy it. However, after the project is put into site operation, it does not achieve the expected effect and is not as concerned and popular as expected. This is because the choice of operators is all their own subjective judgment, without considering and analyzing from the perspective of consumers. The choice of projects should consider the surrounding consumption level and the habits and hobbies of players.

2、沒有做到主次分明

2. Failed to distinguish between primary and secondary

很多水上樂園在規(guī)劃項目時并沒有突出自己的主題，以至于購買的設(shè)備沒有任何針對性。那么應(yīng)該怎么去規(guī)避這種誤區(qū)呢？可以在場地裝修、裝飾類設(shè)備及游樂設(shè)備上動腳，另外還可以在策劃、宣傳及推廣活動時圍繞樂園的主題，時間一長，很容易在游玩者心中留下深刻印象。

Many water parks do not highlight their own themes when planning projects, so that the purchased equipment is not targeted. So how to avoid this misunderstanding? You can move your feet on the site decoration, decoration equipment and amusement equipment. In addition, you can also focus on the theme of the park in the planning, publicity and promotion activities. Over time, it is easy to leave a deep impression in the hearts of visitors.

3、以“大”為競爭

3. Competition with "big"

現(xiàn)在的兒童水上樂園越開越大，很主要的原因是游兒童樂園的經(jīng)營者們除了擴大面積，好像也沒有其他的式讓自己從其他兒童樂園的競爭中脫穎而出。但是面積擴大后，如果沒有合理的布局規(guī)劃，很容易產(chǎn)生浪費，導致坪效很低，如果“大”形象對客流的拉動力大于坪效低帶來的績效損失，那就是賺了，否則就會虧損。因此擴大經(jīng)營面積的同時，還要做好合理的坪效布局，這樣的擴大，才是有意義的擴大，否則只是虛有其表而已。

The main reason why children's water parks are expanding is that the operators of children's amusement parks don't seem to have any other way to stand out from the competition of other children's parks in addition to expanding the area. However, after the expansion of the area, if there is no reasonable layout planning, it is easy to produce waste, resulting in low floor efficiency. If the "big" image has a greater pulling force on passenger flow than the performance loss caused by low floor efficiency, it is a profit, otherwise it will be a loss. Therefore, while expanding the business area, we should also make a reasonable layout of site efficiency. Such expansion is a meaningful expansion, otherwise it will only be superficial.

4、冷熱不同搭配不當

4. Improper matching of cold and heat

場地的合理搭配是要熱款項目和冷門項目結(jié)合規(guī)劃，游玩的區(qū)域是有限的，如果將熱門的項目集中起來，那么人群都擠在一起，會嚴重影響大家的性質(zhì)，嚴重時甚至可能會出現(xiàn)踩踏事件，而冷門的項目的位置卻冷冷清清，無人問津。因此我們要做到冷熱項目穿插設(shè)置，不但可以通過熱門項目帶動冷門項目的運營，而且也可以讓游客在熱門項目人多的時候，有地方可以玩，不至于站在那里干等著。項目之間貫穿整個場地，也只有這樣，才能盡可能地留住客戶。

The reasonable collocation of the site is to combine the planning of hot projects and unpopular projects, and the playing area is limited. If the popular projects are concentrated, the crowd will be crowded together, which will seriously affect the nature of everyone. In serious cases, there may even be stampede events, while the location of unpopular projects is deserted and no one cares. As for the popular projects, we can not only drive tourists through the hot projects, but also let more people wait through the hot projects. Projects run through the whole site. Only in this way can we retain customers as much as possible.

5、貪多求全

5. Greedy for more

有一些兒童水上樂園面積很大，但可以玩的項目卻不多，給人一種比較空曠的感覺，而有些樂園的面積并不大，但配置的機器設(shè)備卻非常多，恨不得用設(shè)備鋪滿整個場地，讓人感覺擁擠和壓抑，這兩種情況都會給顧客帶來很不好的體驗。我們在對場地做規(guī)劃時，要依據(jù)場地的大小形狀做合理的項目安排，避免貪多求全，否則之能是得不償失。

Some children's water parks have a large area, but there are not many items to play, which gives people a feeling of emptiness. While some parks have a small area, but they are equipped with a lot of machinery and equipment. They want to use equipment to cover the whole site, which makes people feel crowded and depressed. Both of these situations will bring a very bad experience to customers. When planning the site, we should make reasonable project arrangement according to the size and shape of the site to avoid seeking perfection, otherwise the benefits outweigh the losses.