Create an unusual product mark

如同產(chǎn)品似的，你要觸動(dòng)顧客，就一定要給他個(gè)無法推卻的強(qiáng)購買理由——買點(diǎn)，讓他們感覺“非買不可，非你不可”。盡可能使你的產(chǎn)品利潤點(diǎn)更顯“殺氣騰騰”的氣勢，因?yàn)橹挥腥绱?，你能夠在千軍萬馬中“殺出一條血路”。

Just like products, if you want to touch customers, you must give them an irresistible strong reason to buy something to make them feel that "they have to buy, you have to". Try to make your product profit point more "murderous" momentum, because only in this way, you can "kill a blood path" among thousands of troops.

打造出獨(dú)一無二的題材

Create a unique theme

水上游樂項(xiàng)目的房屋建筑、水上游樂園配套設(shè)施、園林景觀、導(dǎo)向標(biāo)識(shí)系統(tǒng)、表演、活動(dòng)、服飾、產(chǎn)品等，都要與所需傳遞的題材相關(guān)，全部元素均是為展現(xiàn)題材而服務(wù)。在水上游樂項(xiàng)目整體規(guī)劃中還能夠因時(shí)制宜，靈活運(yùn)用原來地貌及老樓、民居、池塘等因素做好題材文化藝術(shù)包裝

The housing construction of water amusement projects, supporting facilities of water upstream Park, garden landscape, guiding sign system, performances, activities, costumes, products, etc. should be related to the subject matter to be transmitted, and all elements serve to show the subject matter. In the overall planning of water amusement projects, we can also make flexible use of the original landform, old buildings, folk houses, ponds and other factors to do a good job in the theme culture and art packaging

因時(shí)制宜的創(chuàng)新

Timely innovation

把握旅客要求動(dòng)態(tài)、及時(shí)把握旅客的滿意程度、價(jià)值評(píng)價(jià)要素，從這當(dāng)中尋找創(chuàng)新發(fā)展的關(guān)鍵環(huán)節(jié)。水上游樂園應(yīng)當(dāng)按照對(duì)有關(guān)信息的分析來把握旅客要求的變化規(guī)律，進(jìn)而創(chuàng)造性地產(chǎn)品創(chuàng)新、升級(jí)水上游樂園戲水設(shè)備，獲得顧客重游率。

Grasp the dynamic requirements of passengers, grasp the satisfaction and value evaluation elements of passengers in time, and find the key links of innovation and development. The upstream water park should grasp the change law of passenger requirements according to the analysis of relevant information, and then creatively innovate and upgrade the water playing equipment of the upstream water park to obtain the revisit rate of customers.

合理的經(jīng)營管理

Reasonable operation and management

水上游樂園的經(jīng)營管理可以從兩個(gè)重要方面做好定位：

The operation and management of upstream water park can be positioned from two important aspects:

①以服務(wù)項(xiàng)目制勝，在任何情況下，保障旅客安全性最重要。每到國家法定假日因?yàn)槿肆髁刻嵘斐蓳矶禄靵y時(shí)，工作員為了確保旅客享受到應(yīng)有的服務(wù)標(biāo)準(zhǔn)，及其出自于安全性考慮可以采取諸如限制入園人數(shù)、旅客的移動(dòng)途徑等措施以保障旅客安全性。在一些驚險(xiǎn)、刺激的公園大型水上娛樂設(shè)施項(xiàng)目中，出現(xiàn)相關(guān)的安全提示，并為有特殊要的旅客提供專門服務(wù)項(xiàng)目。

① Winning by service items is the most important thing to ensure the safety of passengers in any case. In case of congestion and chaos caused by the increase of passenger flow on national legal holidays, the staff can take measures such as limiting the number of people entering the park and the way of movement of passengers to ensure the safety of passengers in order to ensure that passengers enjoy the due service standards and safety considerations. In some thrilling and exciting large-scale water entertainment facilities in the park, relevant safety tips appear, and special services are provided for passengers with special needs.

②做好靈活性地定價(jià)。水上游樂園的定價(jià)策略通常包含單一票價(jià)、優(yōu)質(zhì)高價(jià)、低門票多服務(wù)項(xiàng)目和便宜策略。單一化票價(jià)是設(shè)施與服務(wù)項(xiàng)目欠缺、活動(dòng)較為單一化的兒童水上樂園常用的定價(jià)策略；對(duì)于高投資、綜合性、高科技的題材水上游樂園普遍采用優(yōu)質(zhì)高價(jià)策略；低門票多服務(wù)項(xiàng)目策略是未來綜合性題材水上游樂園的定價(jià)趨勢，它強(qiáng)調(diào)樂園應(yīng)以低門票來吸引旅客，以相關(guān)服務(wù)來增加利潤；便宜策略適合在度假區(qū)附近的樂園。

② Make flexible pricing. The pricing strategy of upstream water park usually includes single ticket price, high quality and high price, low ticket price, multi service items and cheap strategy. Single ticket price is a common pricing strategy for children's water parks with lack of facilities and services and single activities; For high investment, comprehensive and high-tech themes, the upstream water park generally adopts the strategy of high quality and high price; The strategy of low ticket and multi service items is the pricing trend of comprehensive theme water upstream Park in the future. It emphasizes that the park should attract tourists with low tickets and increase profits with relevant services; The cheap strategy is suitable for the park near the resort.

精心策劃的營銷推廣

Carefully planned marketing promotion

水上游樂園的營銷推廣耗費(fèi)很多用以電視機(jī)、廣播節(jié)目、報(bào)刊、櫥窗展示等很多宣傳媒介的同時(shí)，輔之以多樣化的營銷方式。例如充分利用網(wǎng)絡(luò)創(chuàng)建水上游樂園的網(wǎng)址，將公司文化做為商業(yè)服務(wù)宣傳方式；與已有很高文化影響力的品牌企業(yè)聯(lián)合宣傳搞活動(dòng)……多樣化的營銷策略不僅大大提高了水上游樂園的商業(yè)服務(wù)，并且為其提供了很多客戶資源和滾滾財(cái)源。

The marketing and promotion of upstream water park costs a lot of money, which is used for many publicity media such as TV, radio programs, newspapers and windows, supplemented by diversified marketing methods. For example, make full use of the network to create the website of water upstream Park and take the corporate culture as a way of commercial service publicity; Joint publicity and activities with brand enterprises with high cultural influence... Diversified marketing strategies not only greatly improve the business services of shuiupstream Park, but also provide it with a lot of customer resources and rolling financial resources.

水上游樂設(shè)備專注為客戶提供滿意的服務(wù)，更多的精彩內(nèi)容請(qǐng)點(diǎn)擊進(jìn)入我們的網(wǎng)站http://www.979yy.cn，我們會(huì)有更多精彩內(nèi)容等您查看.

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